Dana Berg, CPA, MBA, is a CFO, finance leader, and co-owner of Fresh Acres Fall Festival & Corn Maze in Monticello, Minnesota. At Fresh Acres, Dana leads the financial and business side of the operation while working alongside her husband, Zeke, on the marketing, strategy, and day-to-day decisions that come with running a seasonal agritourism business. She writes about the lessons they have learned building Fresh Acres — from corn maze planning and farm operations to the business decisions behind creating a successful fall attraction.